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South Korea child-abuse prevention PSA

Clever abuse-prevention PSA

This clever interactive PSA piece empowers passersby to intervene in a child abuse scenario. By raising their arm in protection of the child, they put themselves in a position to prevent the crime.

Spotted at a busy intersection in Seoul, South Korea, the piece is projection-based. The scene is likely created using a backlit transparent screen, and a bright light being cast onto it’s face will inject the shadow of any passerby in between the man and his victim.

South Korea child-abuse prevention PSA

South Korea child-abuse prevention PSA