View your Favourites
HEINZ - Irresistible Posts

Heinz ‘Irresistable Posts’

#FoodPorn.

Working with Facebook Creative Shop and chef Santi Roig, Heinz gave hungry Instagram fiends the opportunity to actually eat the posts they’re seeing. In this case, it was a delicious traditional American hamburger.

People in Brazil looking at Instagram stories around lunch time were able to swipe up to have their meals delivered to them. Packaged in a personalised box, the burger was effectively framed and ready for sharing.