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Sound-sensitive typography

What happens when creative technologists and type designers get in a room together to create a new wayfinding system? Apparently, a typeface that responds to to ambient noise.

Goertek, a China-based tech, electronics and acoustics company, worked with Danish design studio Kontrapunkt and Nippon Design Center to install the variable ‘Sonic Typeface’ in their R&D Headquarters

The face changes it’s appearance through different frequencies and waveforms (sine, triangle, etc). It’s an inspiring way to bring traditionally static elements of a room to life, as the signs mimic and respond to audible changes in the environment.