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The Social Beer

Norrlands Guld, a Swedish lager beer, has jumped into World Cup festivities by launching an innovative machine at select bars.

The machine pulls the most relevant World Cup Tweets and prints them onto the head of the beer with a malt-based ink, creating conversation amongst beer and soccer fans alike.

The machine scans Twitter for relevant hashtags and active users, and then sends them to the machine’s interface in real time. The software scales the Tweet content down to fit on to the head of the beer, and prints it to the foam in seconds.

2014’s World Cup was the single most popular event on Twitter to date, attracting over 672 million tweets.