American Express leveraged their sponsorship of Venus Williams at the US Open recently, decking out the American Express Fan Experience with an augmented reality tennis game.
The American Express Super Rally is “an interactive gaming experience that allows players to go beyond augmented reality and simultaneously play tennis in both the digital and physical worlds. Players will enter one of eight bays featuring a life-sized transparent monitor. After getting a video tutorial on how to play by Venus Williams, fans will use a custom-designed 3D printed racket to return virtual tennis balls in augmented reality against physical targets. Available to all US Open attendees, the experience will challenge players to score as many points as possible.”
American Express have used similar technologies to engage tennis fans in recent years. In 2016 they rolled out Air Tennis, an untethered tennis game that made the most of air haptics, motion sensors and 3D sound to face fans off with an AI opponent, and in 2015, they challenged fans to return the serve of former world number one Maria Sharapova in virtual reality.