Earlier this year, Nickelodeon developed an augmented reality application that uses on-screen elements from live TV to trigger augmented reality experiences.
The app features mini games and AR effects that augment the on-screen content, as well as showcasing creative ideas such as transforming the user’s TV into a backboard for an AR basketball game.
It features a host of Nickelodeon characters that can be dropped into the real world via AR.
— via The Mill