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Candy Crush: the largest architecturally projection-mapped game

Candy Crush Friends Saga launched recently with a massive activation in New York. Participants played via a large touch screen, and the game was then projected in real time onto a building in New York. The activation qualifies as the largest architecturally projection-mapped game ever.

The team at UNIT9 also built a 1:100 scale model of the building to test and develop the projections.