Sneakerheads must be getting familiar with AR by now. ComplexCon, or ‘The Cultural Superbowl’ as the youth media network bills it, has recently been host to an adidas Originals activation that makes exclusive shoe designs more readily available to the … Continue reading adidas Originals AR treasure hunt unlocks exclusive kicks
To help launch the new adidas Originals Deerupt range, Bonjour Lab and Pavilon Noir have built a 3D body scanning experience that returns a unique, high-tech video souvenir to its guests. The setup uses two depth cameras to create the … Continue reading adidas Deerupt body scanner
Can Your Mind Keep Up? Continue reading ASICS Blackout Track: sensory deprivation for sport science
A ‘secret knock’ made up emojis unlocked exclusive access to the Kyrie 4 Red Carpet sneakers. Continue reading Nike’s experiment with Facebook Messenger AR
“Nike React feels like balloons bouncing on space hoppers.” A new interactive microsite lets you create a personalised running model to demonstrate how light and responsive Nike’s new line of shoes are. Continue reading ‘How does Nike React feel?’: Microsite generates creative, personalised 3D video
The legendarily unfashionable Crocs shoe brand have managed to access some highly image-conscious users in the bluntest way possible: by putting Crocs on their heads. Continue reading Crocs’ Snapchat Lens was a hit
Shoe shoppers in China have been treated to an interactive, 8-bit side-scrolling racer to highlight the advantages of Nike’s Epic React shoe models. Continue reading ReactLand: 8-bit treadmill races with Nike
The latest version of the shoe uses Bluetooth and geolocating technology to communicate via the Pizza Hut app. Continue reading Pizza Hut’s “Pie Tops II” order your pizza and pause your TV
Asics delivered this double-page spread armed with heat-sensitive thermochromic ink. When users place their feet on it, the the ink can react on the page, giving an indication of the person’s foot type/shape. From there, they’re able to compare their … Continue reading Heat-sensitive foot type ad