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HEINZ - Irresistible Posts

Heinz ‘Irresistable Posts’


Working with Facebook Creative Shop and chef Santi Roig, Heinz gave hungry Instagram fiends the opportunity to actually eat the posts they’re seeing. In this case, it was a delicious traditional American hamburger.

People in Brazil looking at Instagram stories around lunch time were able to swipe up to have their meals delivered to them. Packaged in a personalised box, the burger was effectively framed and ready for sharing.