We’re pretty keen NBA fans here, so stuff like this gets us pretty excited.
This year, adidas have been relieved of their duties by Nike when it comes to manufacturing NBA jerseys and now, fans will be able to buy jerseys with embedded NikeConnect technology.
NikeConnect is effectively NFC technology that, when paired with the NikeConnect app, allows the two ‘devices’ to talk to each other. By owning a Nike connected jersey, fans are rewarded with exclusive player and team content, such as pregame arrival footage, highlight packages , NBA 2K18 upgrades and Spotify playlists. I can see this becoming particularly interesting if paired with live VR experiences (similar to Facebook Live), providing fans to exclusive locker room moments or training sessions.
The jerseys start at USD$110 and go up to USD$225