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Asics foot type test

Heat-sensitive foot type ad

Asics delivered this double-page spread armed with heat-sensitive thermochromic ink. When users place their feet on it, the the ink can react on the page, giving an indication of the person’s foot type/shape.
From there, they’re able to compare their print to the Asics models on the right side of the page, which will point them in the right direction for a shoe.
Maybe with a sprinkling of technology, print isn’t so dead šŸ˜‰