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IKEA Matchers Keepers

IKEA launch furniture matchmaking AR game show

IKEA’s popular ‘Place’ app launched on Android last week and to promote it’s release, the company has produced an accompanying game show called ‘Matchers Keepers’, which challenges housemates to choose the same furniture as each other.

The show has a few episodes up on YouTube already, and really just works as some witty content to support the Android announcement, so there’s no way for users to play at home on any kind of platform aside from the existing IKEA Place AR app.

The agency responsible, 72andSunny Amsterdam, described it as ‘the pastel-coloured Ikea version of TV game shows like ‘The Newlywed Game.”‘