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Timberland’s mass-participation AR game

Timberland demonstrated the power of augmented reality in Madrid recently, inviting people to play a giant game of keepie-uppie on a 101sqm LED screen using an AR Timberland boot as the ball.

City-dwellers in Callao Square were able to jump up and gesture towards the ball to cast it back up into the air, seeing the boot move on top of a camera feed of the city square.

— via Wildbytes