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Walmart’s Toy Lab interactive video site

To promote their toy offerings ahead of the Christmas season, Walmart have launched an interactive site that lets kids digitally ‘play’ with 20 top-rated toys, create a short video of their favourite toys, and then share as a not-so-subtle hint.

The site features a ‘funtroller’ at the bottom, which allows kids to interact with a Santa’s Workshop x Willy Wonka’s Chocolate Factory-inspired toy lab.

Kids can then add the toys to their toy box, generate a short hypereel of each of them, and share that video via a unique URL.

Check out the site here: