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adidas Originals AR treasure hunt unlocks exclusive kicks

Sneakerheads must be getting familiar with AR by now.

ComplexCon, or ‘The Cultural Superbowl’ as the youth media network bills it, has recently been host to an adidas Originals activation that makes exclusive shoe designs more readily available to the conference attendees.


By downloading ComplexCon’s official app, attendees were given directions on how to ‘Unlock The Drop’. By scanning an AR-enabled cube hanging from the ceiling, sneakerheads could select their size, complete the purchase, and collect later from a designated locker.

adidas Originals Wins ComplexCon with AR-Fueled Product Drops and Snoop Dogg