DrinkWise have launched an interactive campaign ahead of the holiday season that places AR-ready statue bases at popular nightlife venues around the city of Melbourne.
A series of statues tell the stories of unsophisticated drinking moments, such as “Anna’s Xmas Party Projectile” and “Josh’s Porcelain Kiss”.
DrinkWise will also launch beer mats and posters printed with barcodes that tell similar stories later this month. When punters view the statues or barcodes through their phones, a story like the one below will appear.
— via Clemenger BBDO Melbourne