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Sneakerheads must be getting familiar with AR by now. ComplexCon, or ‘The Cultural Superbowl’ as the youth media network bills it, has recently been host to an adidas Originals activation that makes exclusive shoe designs more readily available to the … Continue reading adidas Originals AR treasure hunt unlocks exclusive kicks
DrinkWise have launched an interactive campaign ahead of the holiday season that places AR-ready statue bases at popular nightlife venues around the city of Melbourne. A series of statues tell the stories of unsophisticated drinking moments, such as “Anna’s Xmas … Continue reading The Internet Remembers: DrinkWise AR campaign
Earlier this year, Nickelodeon developed an augmented reality application that uses on-screen elements from live TV to trigger augmented reality experiences. The app features mini games and AR effects that augment the on-screen content, as well as showcasing creative ideas … Continue reading Nickelodeon’s AR app connects with live TV
Timberland demonstrated the power of augmented reality in Madrid recently, inviting people to play a giant game of keepie-uppie on a 101sqm LED screen using an AR Timberland boot as the ball. City-dwellers in Callao Square were able to jump … Continue reading Timberland’s mass-participation AR game
Players swing a custom racquet to hit AR tennis balls onto physical targets. Continue reading AMEX Super Rally
HTC have announced a new adapter that many VR enthusiasts have been requesting for a long time: wireless connectivity. The Vive VR headset, which is considered by most to be one of the best in market, can now offer untethered … Continue reading HTC announce wireless adapter for Vive VR system
A team of researchers from the Swiss Federal Institute of Technology have created a sensor-rigged jacket that allows its wearers to fly a drone without the use of a traditional controller. To figure out how people wanted to move their … Continue reading FlyJacket: a wearable drone controller
To promote the VR capabilities of their new Galaxy S9, Samsung have built a immersive moon landing experience complete with a low-gravity rig inspired by NASA’s own training tools. Continue reading Lunar gravity and VR meet in Samsung’s moon landing experience
Zurich train station has hosted a large-scale augmented reality installation courtesy of Coca Cola. Football fans had the opportunity to play kick-to-kick and keepie-uppies with Swiss star wing Xherdan Shaqir. For each activity, a photo was captured, making it easy for … Continue reading Coke host AR fan experience to celebrate World Cup
Fortune 500 paint and building supplies company Sherwin-Williams is the latest to step into the world of augmented reality, launching their ColorSnap Visualizer app on iOS and Android. The app uses the phones camera to detect the colours of objects in … Continue reading Sherwin-Williams AR app lets decorators instantly paint their walls
Audi have announced the launch of a new mixed reality customer experience, showing up in a select number of Irish dealerships. The platform gets under the hood of the new Audi A7, allowing customers the opportunity to engage with holographic … Continue reading Audi introduces mixed reality to dealerships
Scotland.org have launched a new augmented reality app allowing users to jump into a portal, and be transported to various tourist destinations throughout Scotland. People interested in living, working, studying, investing or just travelling through Scotland get a sneak peak … Continue reading Portal AR: Step into Scotland with new AR tourism app