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Candy Crush Friends Saga launched recently with a massive activation in New York. Participants played via a large touch screen, and the game was then projected in real time onto a building in New York. The activation qualifies as the … Continue reading Candy Crush: the largest architecturally projection-mapped game
Multiplayer Guitar Hero-style game with a twist Continue reading Pursuit Of Sound ft. 20syl
Players swing a custom racquet to hit AR tennis balls onto physical targets. Continue reading AMEX Super Rally
Nike have set up a massive, multiplayer gaming installation in the middle of LA that highlights the features of their React range. Players are invited to strap on their Nike Reacts, step on the treadmill and run a personalised avatar … Continue reading Nike React Game of Go: A real-life videogame
Motion Motion festival in Nantes at StereoLux recently hosted a large-scale, interactive game of Pong, driven by motion-tracking software and projections. The aim of the installation was to highlight how far the field of motion graphics has come since the … Continue reading The Motion Playground is a vibrant and interactive Pong rendition
Users open and close their mouths to jump between platforms and over obstacles, collecting 8-bit Tic Tacs along the way. Continue reading Tic Tac Gum release a Snapchat game you play by chewing
Tokyo, Japan. A competitive, live-action multiplayer AR sport called HADO Dodgeball is rapidly gaining popularity. The game consists of two teams of two to three players each, and the gameplay is essentially the same as dodgeball. Each player wears an … Continue reading HADO: Multiplayer AR dodgeball in Tokyo
Featuring cardboard instruments from Nintendo Labo. Continue reading Nintendo jamming with Ariana Grande, Jimmy Fallon and The Roots
Piece Of The Pie Pursuit is a problem-solving physics-based mobile game challenging fans to navigate their Domino’s-branded disc through a series of obstacles across six levels. Customers can earn loyalty points by playing, as well as ordering online, in-store or via the app. Continue reading Domino’s Rube Goldberg-style mobile game rewards pizza lovers
JetBlue parked branded Airstream trailers in two locations, connecting customers at each destination through a livestream video experience and asking each to ‘flip the forecast’ to win flights. Continue reading JetBlue Card’s ‘Flip The Forecast’ livestream video experience
IKEA’s new pastel- and irony-soaked game show promotes the launch of the AR Place app on Android. Continue reading IKEA launch furniture matchmaking AR game show
Google is looking to open up its Maps API to Unity game developers, allowing them to leverage the massive amount of 3D data they have on 100+ million buildings, roads and landmarks to be used in actual game environments. Continue reading Turning the real world into a game world