Category
For most women, getting married is something to celebrate. But for some women, marriage is where abuse begins — or gets worse. Canada’s Interval House is a centre for women and children abused at the hands of an intimate partner. … Continue reading The Broken Bride Registry
India is home to the second-largest population of workers in the world, many of whom work 16+ hour days with few breaks, and no opportunity to enjoy entertainment on the internet. Chakra Tea, a popular Indian tea brand, has delivered … Continue reading Chai-Fi: Free WiFi in a tea kettle for Indian manual workers
The machine pulls the most relevant World Cup Tweets and prints them onto the head of the beer with a malt-based ink, creating conversation amongst beer and soccer fans alike. Continue reading The Social Beer
It draws all over your walls. Like your kids, but the artwork’s better. Continue reading Scribit is like an artistic Roomba for your walls
Schweppes in Brazil have developed a trio of touch-sensitive dresses that detect and record each time its wearer is physically touched. The stunt puts three women into nightclub environments, with sensors inside the dress sending signals back to the control … Continue reading The touch-sensitive dress monitoring harassment in the club
Panasonic’s Game Changer Catapult division is the company’s ideas and innovation branch, and they recently showed off a concept they’re dubbing “Armoation: a new aroma and music experience.” To demonstrate it at SXSW, they used a touch table with a … Continue reading Aromation: an aroma and music experience from Panasonic
Mercedes-Benz ‘Key To Viano’ campaign let commuters use the car keys in their pocket to control the digital billboards on the walls of the subway. Continue reading Merecedes-Benz’s digital billboards can talk with your car keys
The latest version of the shoe uses Bluetooth and geolocating technology to communicate via the Pizza Hut app. Continue reading Pizza Hut’s “Pie Tops II” order your pizza and pause your TV
Kellog’s latest Amazing Creations campaign features Simone Giertz, a YouTube personality who’s made a name for herself building ‘useless machines’ — needlessly complicated mechanical devices that aim to make your life easier, but hilariously fall short in the process. Working … Continue reading Kellog’s new campaign features useless robots
Oskar Blues decided to tap into an age-old promotional tool capture the punters’ attention. In this case, it’s beer coasters. By embedding the coasters with NFC technology and promoting it via the creative on the coaster itself, they were able to gather 66% of their campaign’s entire traffic from the coasters. Continue reading Smart beer coasters report high campaign engagement
Campari America offer NYC-area customers a quick an easy way to effectively turn their refrigerators into a poor-man’s IoT device, promoting their brand and shortening the path-to-purchase in one fell swoop. Continue reading Campari’s NFC magnets connect your fridge to the liquor store
NFC-enabled basketball jerseys reward fans with exclusive content Continue reading NBA connected jerseys