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Sneakerheads must be getting familiar with AR by now. ComplexCon, or ‘The Cultural Superbowl’ as the youth media network bills it, has recently been host to an adidas Originals activation that makes exclusive shoe designs more readily available to the … Continue reading adidas Originals AR treasure hunt unlocks exclusive kicks
To promote their toy offerings ahead of the Christmas season, Walmart have launched an interactive site that lets kids digitally ‘play’ with 20 top-rated toys, create a short video of their favourite toys, and then share as a not-so-subtle hint. … Continue reading Walmart’s Toy Lab interactive video site
For most women, getting married is something to celebrate. But for some women, marriage is where abuse begins — or gets worse. Canada’s Interval House is a centre for women and children abused at the hands of an intimate partner. … Continue reading The Broken Bride Registry
Fortune 500 paint and building supplies company Sherwin-Williams is the latest to step into the world of augmented reality, launching their ColorSnap Visualizer app on iOS and Android. The app uses the phones camera to detect the colours of objects in … Continue reading Sherwin-Williams AR app lets decorators instantly paint their walls
An in-store kiosk delivers more than an great experience for organic shoppers. Continue reading IGA Canada pick their customers’ vegetables right there and then
Audi have announced the launch of a new mixed reality customer experience, showing up in a select number of Irish dealerships. The platform gets under the hood of the new Audi A7, allowing customers the opportunity to engage with holographic … Continue reading Audi introduces mixed reality to dealerships
Past executions have asked shoppers to download an app, or use dedicated kiosks. Stance put the whole process into the web browser. Continue reading Stance host ‘first web-based self-checkout’
Target are trialling an augmented reality integration with their online store, allowing shoppers to virtually try on cosmetics using their webcam. Target, who are the second largest discount store retailer in the United States behind Walmart, are calling the platform … Continue reading Target Beauty Studio trials AR cosmetics via their online store
Alibaba’s Hema supermarkets maximise their online shopping expertise to deliver a next-gen brick-and-mortar shopping experience. Continue reading ‘New Retail’: The Alibaba supermarket blending online and brick-and-mortar
The NHL have worked with partners to develop massive interactive TV walls that provide player and team info, in-depth statistics and behind-the-scenes video content to fans. Continue reading The NHL’s interactive locker rooms
GE have got their hands on a unique AR tool to demo their services to prospective clients. Continue reading GE’s magic briefcase is an AR-enhanced sales tool
The installation featured six acrylic basketballs rigged with LED lighting and pressure sensors, each triggering different animated sequences to tell the story. Continue reading ‘Change The Game’ installation showcases what’s next for the NBA