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Category: Web

Photo & Video, Web

Nordstrom illustrates your portrait

December 13, 2018 Elias Proctor

To promote Nordstrom’s customer loyalty program The Nordy Club, the luxury department store has launched an web-based photobooth that captures your photo, and then draws a unique single-line animated portrait reminiscent of Picasso’s line drawings. Users can capture a photo … Continue reading Nordstrom illustrates your portrait

Miscellaneous, Web

Life-Fi: Keeping newcomers to Australia between the flags

December 12, 2018December 18, 2018 Elias Proctor

Surf Life Saving Queensland are launching a clever initiative aimed at keeping migrants and tourists safe on Australian beaches. Australian beaches typically feature two flags on the sand, indicating which areas of the beach are safe to enjoy. These areas … Continue reading Life-Fi: Keeping newcomers to Australia between the flags

Photo & Video, Retail, Web

Walmart’s Toy Lab interactive video site

November 21, 2018November 21, 2018 Elias Proctor

To promote their toy offerings ahead of the Christmas season, Walmart have launched an interactive site that lets kids digitally ‘play’ with 20 top-rated toys, create a short video of their favourite toys, and then share as a not-so-subtle hint. … Continue reading Walmart’s Toy Lab interactive video site

AI, Installations, Photo & Video, Web

itradedmyface — Swap your face for an artist’s impression

October 5, 2018October 5, 2018 Elias Proctor

The only catch? It saves a photo of your face to a copy of the Ethereum blockchain — permanently. Continue reading itradedmyface — Swap your face for an artist’s impression

Photo & Video, Web

Perspectives: A cyberbullying campaign that tells the whole story

August 22, 2018August 22, 2018 Elias Proctor

A clever campaign from Movistar is shining a light on cyberbullying. The mobile web video shows what a young boys parents are seeing at home, but when the phone is flipped, the scene changes to reveal what the boy is … Continue reading Perspectives: A cyberbullying campaign that tells the whole story

Web

KAYAK push travel deals to your desktop, change your wallpaper

August 22, 2018August 22, 2018 Elias Proctor

Kayak.com, the popular travel fare aggregation site, knows you’re trying to book holidays while you’re at work. So, they’ve released a little application that uses beautiful travel photography to inspire users to book their flights.  The app periodically changes the … Continue reading KAYAK push travel deals to your desktop, change your wallpaper

Retail, Web

Stance host ‘first web-based self-checkout’

June 13, 2018 Elias Proctor

Past executions have asked shoppers to download an app, or use dedicated kiosks. Stance put the whole process into the web browser. Continue reading Stance host ‘first web-based self-checkout’

Web

An immersive journey through The History of Connection

June 6, 2018June 6, 2018 Elias Proctor

An immersive website called “The History of Connection” showcases the ‘technological achievements behind the evolution of telecommunications’. Users scroll to travel through the archives to interact with iconic devices, moving inside ‘the only element that all these technologies have in … Continue reading An immersive journey through The History of Connection

AR / VR / MR, Photo & Video, Retail, Web

Target Beauty Studio trials AR cosmetics via their online store

May 28, 2018May 28, 2018 Elias Proctor

Target are trialling an augmented reality integration with their online store, allowing shoppers to virtually try on cosmetics using their webcam. Target, who are the second largest discount store retailer in the United States behind Walmart, are calling the platform … Continue reading Target Beauty Studio trials AR cosmetics via their online store

Social, Web

Tourism site geotags and sorts beaches by their natural colour palettes

May 21, 2018 Elias Proctor

Sweet Memories Travel Agency developed a catalogue of beaches classified by their real sand and water colours, promoting the less popular beaches of the Dominican Republic. Continue reading Tourism site geotags and sorts beaches by their natural colour palettes

Web

‘How does Nike React feel?’: Microsite generates creative, personalised 3D video

May 10, 2018 Elias Proctor

“Nike React feels like balloons bouncing on space hoppers.” A new interactive microsite lets you create a personalised running model to demonstrate how light and responsive Nike’s new line of shoes are. Continue reading ‘How does Nike React feel?’: Microsite generates creative, personalised 3D video

Photo & Video, Web

Clever video app peeks behind the scenes of Pacific Rim Uprising’s stunning VFX

April 9, 2018April 29, 2018 Elias Proctor

An interactive mobile-first web app from Universal Pictures takes fans behind the scenes of Pacific Rim Uprising, layering special effects to build the final scene. Continue reading Clever video app peeks behind the scenes of Pacific Rim Uprising’s stunning VFX

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Art vs. Tech

Melbourne, Australia

As passionate creative technologists we look to art, code, and tech to create innovative brand experiences.

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