Sneakerheads must be getting familiar with AR by now. ComplexCon, or ‘The Cultural Superbowl’ as the youth media network bills it, has recently been host to an adidas Originals activation that makes exclusive shoe designs more readily available to the … Continue reading adidas Originals AR treasure hunt unlocks exclusive kicks
Timberland demonstrated the power of augmented reality in Madrid recently, inviting people to play a giant game of keepie-uppie on a 101sqm LED screen using an AR Timberland boot as the ball. City-dwellers in Callao Square were able to jump … Continue reading Timberland’s mass-participation AR game
Fortune 500 paint and building supplies company Sherwin-Williams is the latest to step into the world of augmented reality, launching their ColorSnap Visualizer app on iOS and Android. The app uses the phones camera to detect the colours of objects in … Continue reading Sherwin-Williams AR app lets decorators instantly paint their walls
Scotland.org have launched a new augmented reality app allowing users to jump into a portal, and be transported to various tourist destinations throughout Scotland. People interested in living, working, studying, investing or just travelling through Scotland get a sneak peak … Continue reading Portal AR: Step into Scotland with new AR tourism app
Tokyo, Japan. A competitive, live-action multiplayer AR sport called HADO Dodgeball is rapidly gaining popularity. The game consists of two teams of two to three players each, and the gameplay is essentially the same as dodgeball. Each player wears an … Continue reading HADO: Multiplayer AR dodgeball in Tokyo
Target are trialling an augmented reality integration with their online store, allowing shoppers to virtually try on cosmetics using their webcam. Target, who are the second largest discount store retailer in the United States behind Walmart, are calling the platform … Continue reading Target Beauty Studio trials AR cosmetics via their online store
Fashion giant Zara recently rolled out an AR app globally for a period of two weeks, giving shoppers an opportunity to see the brand’s latest designs on AR replicas of models Léa Julian and Fran Summers walking around inside shop windows, … Continue reading Shop The Look: Zara’s augmented reality retail experience
Google’s ‘Just A Line’ experimental app reminds us why AR can be so much fun. Continue reading Google’s ‘Just A Line’ is a real-world AR graffiti experiment
‘Civilisations’, a new BBC Two series explores the ‘heart of human creativity’. Filmed over three years and across 31 countries, Civilisations looks beyond the west to tell the story of civilisation, exploring in detail the incredible artefacts that help to … Continue reading Priceless AR journey through history is a first for BBC
Audi Norway are currently running a TVC to support the launch of their new Quattro model. To further engage their audience, they’ve built a very impressive AR app to run alongside it. This is one of the best AR executions … Continue reading Audi Quattro Coaster AR app
Disney Research have demonstrated a pretty nifty way of making AR/MR experiences a bit more approachable. The idea is to make it super simple for passersby to engage with augmented elements onscreen by Keeping user’s stationary and Streaming augmented elements alongside live … Continue reading Sharing The AR Experience: Disney Magic Bench